Home ... Tag Archives: Maxim PR

Tag Archives: Maxim PR

Manston’s imaginary friends

"Action for Manston Airport" - clearly a heartfelt plea, so if any of you have any spare action, do sellotape it to a postcard and send it Mr Buchanan at the airport.

It's also the name of a Facebook thingy that's just been magicked out of thin air by a very enthusiastic couple - Irene & Antony Horwood. They have dragooned all their Facebook "friends", and a number of other people, into being an involuntary fan club for Manston.

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Man moves house, Manston issues press release

This seems to be another fine example of PR puffery in action. It appears that Mr McQuarrie was already "Group Manager Freight Development for both airports" - so it's unclear what he'll be doing that wasn't already in his job description. The only bit of news appears to be that is moving house from Scotland to Margate. Rather poignantly, he is another employee who tries to play up Manston's lack of business as an advantage: "no congestion".


Manston Airport’s ability to attract freight operators has been given a boost with the appointment of an experienced freight development manager - Allan McQuarrie, 46, joined Infratil in 2007 and until recently, has been based at their airport in Prestwick, Glasgow.

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Manston winces in the glare of publicity

The Iran Air Fuel Fiasco has been an international PR disaster for the airport. As Maxim PR (the airport's own PR company) says on its website: "You can tell a lot about a person by the company they keep".

One consequence of this shambles is that all Manston's customers will be watched more closely in future, which may not please all of them.

Charles Buchanan's comments in this BBC article make it clear that it is the airport's desperation for money that led them into this geo-political minefield, and that they're giving up this revenue stream very reluctantly. Incidentally, this story makes a lot more sense if you replace the word "ethics" with the phrase "public relations"...

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Freight over-stated

Nosey, picky

Infratil's silver-tongued spinners at Maxim PR told the world that Manston currently handled "33,000 tonnes of freight" when they trumpeted Infrapenny's MasterPlan (8th Oct 2008). Oops.

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